FASHION: ADIDAS SUBSCRIPTION SERVICE FOR WOMEN!

Yes, my dreams are coming true. Can you believe it? If you are into to sports gear then this is a big deal.  If you don’t know what a subscription service is then it’s the same exact thing as JustFab or Birchbox. Birchbox for instance, is a subscription service where you receive sample size beauty products monthly for $10. Adidas is trying to get in the 5 million billon subscription business with Avenue A by sending their customers curated boxes filled with shoes, apparel, and accessories every quarter for $150. Same deal as birchbox, just more expensive and more sporty.

hypebeast.com

The box will feature a mixture of running and lifestyle apparel curated by fitness artist Nicole Winhoffer.  The boxes will be aimed at a female audience because they hold all the buying power opposed to men or in other words they spend all the money. However, a men’s box could be on its way too, according to Chris Brewer (Adidas running specialty manager). One product that will be definitely included in a future subscription box will be the Adidas’s PureBoost X running shoe, which was released just last week.

FullSizeRender

instagram

 

What do you guys think? Does this seem like the perfect power move for the Adidas brand? Share your thoughts on twitter @inticeonline!

Author: Monique.B ~ Contributing editor