The music video for “King Kunta,” the third single off of Kendrick Lamar’s newest album, “To Pimp a Butterfly” debuted on April 1 at approximately 6 p.m. on the Beats by Dre billboard located at 46th and Broadway in Times Square. The following day it was up on Vevo and YouTube. The video is an original and friendly accompaniment to the funky song with elements from Michael Jackson’s “Smooth Criminal,” James Brown’s “The Payback” and Ahmad Lewis’ “We Want the Funk.”
This track is perhaps the biggest, in terms of stature on the album. It speaks on Kendrick’s height and fame within hip-hop and letting people know that he is a king but he has a huge sense of integrity. He is a humble king. He is a beast and an incredibly talented rapper but he is humble and wants people to know that he is a success, but doesn’t take it for granted.
The video follows Kendrick Lamar in his home city of Compton and was actually filmed at the Compton Swap Meet. Kendrick told Hot 97 New York’s “Ebro in the Morning” that the majority of the people in the video are his friends who still reside in Compton. The video was directed by Director X.